Top 15 Important Interview Questions and Answers

Digital Marketing Interview Questions for Social Media Marketing

1. How do you respond to negative comments?

Be quick to acknowledge it: Acknowledge the comments and start constructive engagement to convert the negative experience to a positive one
See things from the customer’s perspective: Consider reactions from the side of the customer. Try to understand why they feel the way they do and what you can do to fix it
Take it out of the spotlight: Try to solve the problem in an appropriate forum, like emails, phone, or any other available method
Keep track: Stay connected with your customer even after you solve the situation to strengthen your bond further
Ignore the trolls: Ignoring them ensures they don’t enjoy the notoriety

2. Give an example of a successful social media campaign.

Spotify mined their search and playlist data of its user base to develop thematic, branded ad experiences on billboards in 18 markets worldwide.

These ads were featured on the side of buildings, subway platforms, and along busy streets for maximum visibility and enabled their fans to upload them to social media.

Hope, so far it was clear and easy to understand. In case of any doubts, please write your questions in the below comment section of this article digital marketing interview questions.

3. What are the types of Facebook ads?

Single image ads: These are single image advertisements with an optional text on top, a link description that links to your website, and a call to action. The ad images need to be 1200×628 pixels

Multi-product ads: These are usually represented in carousel form, allowing your users to view the range of products that you offer along with a call-to-action

Video ads: Video ads that usually range from a few seconds to 120 minutes are among the most engaging forms of advertisements on Facebook. They receive about 10% to 30% more views than other forms of ads

Lead ads: These allow you to obtain user details like their names, their email IDs, or phone numbers without leaving Facebook

Slideshow ads: Slideshow ads allow you to create interactive advertisements with interesting imagery, image carousels, zooming detail, and tilting views to complete immersive user experiences using a combination of single, multi-image, and video ads

Collection Ads: Collection ads combine video, slideshow, or product images taken from your product catalog. This format works best for users who want to advertise several of their products all at once

4. How can you use the holiday season for social media marketing?

Changing ad placements to ones that are less commonly used by other advertisers
Setting up clear, simple, and compelling offers for users
Making sure your images have only 20% text
Making sure advertisements emotionally resonate with your audience
Constantly monitoring reports scale successful ad campaigns or to put ones that aren’t working on pause
Connecting the holiday with your products/services

If you have any doubts, please write your questions in the below comment section of the article digital marketing interview questions.

5. How can you make content go viral?

Create short-form content
Visual content like images and video work better
Running giveaways to draw attention and generate brand awareness and engagement
Using trending hashtags and topics on your posts
Asking users to interact

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6. How would you measure the social media marketing success of an organization?

For conversion: Track content downloads, online sales, webinar registrations, lead generation, form submissions, and so forth
For engagement: learn how many people participate in the conversation: how many comments, replies, reposts, or retweets are the posts generating?
For awareness: Check for reach, volume, and exposure to learn how widely your message is spreading
For driving traffic to the website: track clicks, URL shares, and conversions, along with the path people are using to enter various pages on your website

7. What are some things to focus on when advertising on Twitter?

Emphasizing urgency to make sure users take immediate action
Express discounts in percentages, rather than in currency value
Avoiding hashtags that don’t pertain to your brand or product
Keeping your ad copy short and to the point
Making sure your ads are mobile-friendly

8. How can you use social media to promote your event?

Having affiliates, fans and attendees share resources about the event
Remarketing your event to potential attendees
Using photos of attendees in social media updates
Creating a uniform hashtag that can be shared across multiple channels
Mentioning the vent in all social media bios
Creating a highlight reel from prior events
Sharing behind the scenes images and videos
Sharing pictures of guest speakers along with their quotes

9. How can you perform A/B testing on your ads?

Do continuous A/B Testing to figure out what works and what doesn’t in your ad. You can change around the color of elements, images, text, call to action, element positions, and the audience you’re targeting. Testing can be done initially on broader elements and then eventually on smaller, finer details like statements in your ad copy. It can also be performed on a single parameter.

10. What are some things to focus on when setting up your Ad creative?

Use an ad creative that’s attention-grabbing and is relevant for your business
Use a primary, but a bold color scheme
Don’t use clip-art in your ad creative Don’t use low-resolution, pixelated images
Use images that are well lit
Decide on the aesthetic you want for your creativity. Clean and minimal or colorful and vibrant? Take the call
To create attention-grabbing ads, show images of people benefiting from your product instead of just the product itself
Make sure your advertisement works for your brand without requiring an explanatory copy

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11. What KPIs do you use in social media reporting?

Some of the common KPIs for social media reporting includes:

Likes
Followers growth
Traffic conversions
Social interactions
Social shares

And finally, in this digital marketing interview questions article, let’s talk about questions related to Content Marketing.

Digital Marketing Interview Questions for Content Marketing

12. What are the essential components of good web content?

Usefulness: Web content should be written in a way that caters to what the users want. This affects user engagement and how well it ranks in the search engine
Engagement: Adding elements like content structure, headlines, images, videos, and infographics to make it more engaging
Call-to-action: The content must be written in a way that can drive a call to action
Credibility: The information in the content must be from a legitimate source
Originality: Ensure your content isn’t plagiarized, as this can have a negative impact on the company’s reputation

13. What are the types of content you can create?

Content marketing involves stimulating interest in a brand’s products/services by creating and sharing online material.

These include:

14. What are the advantages of having a content calendar?

Never missing important dates: A content calendar will ensure you don’t miss out on how you can elevate your brand and engage with your followers
Stick to a consistent posting schedule: With this, your potential followers are shown how invested you are in the channel and creates a long-lasting relationship with then
Finding an ideal content mixture: Learn to mix around your content like articles, videos, news stories, and more
Saving time: A content calendar helps prepare you for future events
Figure out what works: Planning out your posts puts less strain on you and your team members. It also reduces strain on company resources
Ensure fresh content: A content calendar will ensure that the new content you make isn’t replicated
Figure out what works: It makes it easier to measure results and optimize performance