Top 10 Interview Questions and Answers

Digital Marketing Interview Questions for Email Marketing

1. What are the key differences between hard and soft bounce emails?

Soft Bounce: This shows that the email had reached the recipient’s email server but bounced back for some reason. The reason can be the following:

Being blocked by the recipient
The recipient’s inbox is full
The recipient’s server is down

Hard Bounce: A hard bounce happens when the email has been permanently blocked. Some reasons can be:

The recipient’s email address is invalid
Your reply-to-address is blacklisted

Fun Fact: Email marketing has an ROI of $36 for every $1 spent, making it one of the most cost-effective digital marketing strategies! 📧 (Source: Litmus)

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2. What would you do to improve the Click-through-rate of your email?

Create an interesting subject line
Using the preview text effectively
Making your emails mobile-friendly
Creating engaging email content
Segmenting and personalizing your emails
Making your emails visually appealing and including relevant images
Placing the CTA where it’s easily visible to visitors
A/B Testing your emails

3. How to inform your customers about company news and establish a relationship with them?

One of the best ways to do this is with newsletters. Some of the best ways to create a newsletter email are:

Creating a newsletter with 90% educational content and 10% promotional content
Creating an interesting subject line
Using the right email template
Using compelling images
Adding a clear CTA
Including your contact information in the newsletter

4. Define the following metrics – Open Rate, Click-through Rate, Response Rate, and Forward Rate.

Open Rate: It is the percentage of the total number of recipients who opened an email campaign. Open rate = Emails opened/Emails sent – Emails bounced
CTR: It is the percentage of recipients that have clicked on your CTA.
CTR = Number of click-throughs/Number of delivered emails
Response Rate: The percentage of total recipients who clicked on your email campaign link and completed an action.
Response rate = No. of actions taken/No. of emails delivered
Forward Rate: This refers to the rate at which your subscribers share your emails with others.
Forward Rate = No. of clicks on a share/No. of total delivered emails * 100

5. How to recapture inactive customers?

Re-engaging subscribers with gamification
Opting for interesting subject lines
Running polls or competitions to re-engage with users
Personalizing your emails
Providing an attractive email design
Following a consistent schedule
Asking for customer feedback

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6. What are different ways to segment buyer personas?

Geographic segmentation: With this, you can target your audience based on your geographic details like city, state, country, and continent
Demographic segmentation: We can segment the audience based on age, education, income, gender, occupation, nationality, and much more
Behavioral segmentation: It segments the audience based on their behavior and decision-making patterns such as purchase, online activity, search history, and much more

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7. How would you drive repeat customers through email marketing for this scenario?

Driving engagement for an audience based on:

Age: 20-30

Gender: Female

Product: Footwear

8. What is A/B Testing and give some examples of A/B Testing?

A/B testing is a method to analyze the two email campaigns to determine which are more effective in terms of high open rates and click rates.

Some of the variables that can be tested are:

Subject line (Example: “50% off on clothes” vs. “Discounts on clothes”)
Email design (such as font, font color, email content size, etc.)
Personalization (Example: “Mr. Park” vs. “Park”)
Preview text
Images
CTA (For example: “Shop Now!” vs. “Buy Now”)
Exclusive offer (Example: “Save 10%” vs. “Get free shipping”)

9. How to prevent an email from getting into spam?

Improve your open rate by creating compelling subject lines and segmenting your audience
Always include a “from” name
Checking if you’ve added an “Unsubscribe” link
Optimizing emails for different devices
Optimizing your images for email
Preferring more text and fewer images
Avoiding grammatical errors

10. What are the best practices for email subject lines?

Including a number in your subject line
Including an emoji in your subject line
Personalizing subject lines for better open rates
Opting for title case subject lines
Watching the length of your subject line
Developing a sense of urgency
Avoiding grammatical mistakes

Next up in this digital marketing interview questions article, let’s cover questions related to Social Media Marketing.