Digital Marketing Interview Questions for SEO
1. Differentiate between Dofollow and Nofollow.
Dofollow: These links allow search engine crawlers to follow a link to give it a boost from search engine result pages and to pass on the link juice (reputation passed on to another website) to the destination site.
Eg: <ahref=”http://www.XYZ.com/”>XYZ</a>
Nofollow: These links don’t allow search engine crawlers to follow the link. The also doesn’t pass on any link juice to the destination domain.
Eg: <ahref=”http://www.XYZ.com/” rel=”nofollow”>XYZ</a>
2. What is a 301 redirect? How different is it from a 302 Redirect?
The 301 redirect tells the user and search engine bots that the original web page has permanently moved to another location. 302, on the other hand, only serves as a temporary redirect and does not pass on the link juice to the new location.
3. Why are backlinks important in SEO?
Backlinks are external links to your website that can help with:
- Improved credibility for your website
- Increased domain authority
- Gaining organic search ranking
- Increased referral traffic
4. What are the best practices to rank your YouTube videos?
- Create content that’s informative and engaging
- Optimize your videos. Some ways to do this are:
- The title needs to have a high search volume and low difficulty
- The description needs to be relevant to the title you’ve chosen
- Accurate and relevant video tags need to be used
- Your title tag must be under 100 characters
- Use a captivating thumbnail and relevant hashtag
- Promote your content on other social media platforms
5. What is Mobile-First Indexing?
Google uses content that’s mobile-friendly for indexing and ranking websites. If your website has a responsive design, Google will rank it higher up on search engine results. It bases this ranking on how well your website performs on mobile devices.
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6. List the most popular local SEO ranking factors.
- Creating a webpage for each product and service
- Opting for a business listing on the Google My Business webpage
- Updating NAP citations on your website and maintaining consistency
- Embedding a google map
- Optimizing your meta tags and content
- Adding your business to local libraries
- Opting for reviews and ratings
7. How to avoid the content penalty for duplicates?
Some of the ways to avoid this are:
- To use a 301 redirect to the original URL
- To use a rel=canonical attribute to the original content. This tells the search engine that a specific URL represents the original webpage
- To opt for a preferred domain in the Google Search Console. This can redirect spiders to crawl web pages in different ways
8. What are the ways in which you can Increase Web page speed?
- Using simple website design
- By optimizing images
- Improving server response times
- Reducing redirects
- Enabling browser caching
- Opting for a Content Delivery Network (CDN)
Check out this article to know how web page speed affects SERP.
9. When should Short Tail and Long Tail keywords be targeted?
Short tail keywords work best when the objective is to drive many visitors to your website. On the other hand, long-tail keywords are usually used for targeted pages like product pages and articles.
10. What are some important elements to focus on while developing a website?
- Site architecture and navigation: Good site architecture is important for bots to access and index the content easily
- Responsive design: This makes your website user and mobile-friendly. It will also increase the amount of time a user spends on your site, by extension also improving your site’s ranking
- Create sitemap: It helps search engine bots understand the structure of your website
- Robot.txt: This instructs search engine crawlers to understand which pages don’t need to be indexed. It is added to the website’s root directory
Next up in this digital marketing interview questions article, let’s cover questions related to Search Engine Marketing.
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